RE: [SPAM] Re: Wiley-Blackwell 2009 Subscription and Licensing Options

["Ian Russell" <ian.russell@cytherean.co.uk>]

> Your logic seems to be flawed, too. "Online delivery platforms, 
> discovery tools, SEO etc." are a basic investment, just like 
> the costs for maintaining a print production line; but the 
> marginal cost of adding electronic access for another title to 
> a customer's online account is certainly smaller than the 
> marginal cost of producing and distributing a further print 
> copy to a library.

I can't argue with your comments about the marginal cost of 
adding electronic access but that wasn't the point I was making. 
Investment in any new technology is generally expensive and this 
was certainly the case for electronic delivery platforms.  It may 
well be 'basic investment' but this isn't a one-off set-up cost - 
it is an ongoing cost of providing online services - and the fact 
that publishers have invested millions of dollars in these 
systems is a fact and not conjecture.

Ian Russell, ALPSP