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Reed Elsevier

Via Twitter, Michael Cairns points to a story on Elsevier's 
finances and what appears to be a lack of confidence by the 
investment community in the new CEO

http://bit.ly/4qcqXP

The story is interesting in itself, but note the discovery 
process.  I subscribe to Michael Carins's Twitter feed 
(personanondata is his screen name).  Cairns spotted a story in 
the Guardian and posted a brief note to his Twitter feed.  He 
shortened the Guardian URL using bit.ly.  Google was not used in 
any way, and the brand of the Guardian was minimized.

Joe Esposito